I worked as a production designer for Trek Bicycles. I was hired to create signage and photographic mock ups for Trek stores in their retail overhaul. I was responsible for maintaining the brand guidelines in the store designs, producing various file types, laying out retail plans, and updating existing print work files.
Trail signage
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/3a791dae-4d2b-4c55-86fd-69837297b024_rw_1920.png?h=06f59979ce8e2516393a5af38347e23f)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/8c3e0eb7-e95c-4cda-8e0e-021913225a82_rw_1200.png?h=616a84ca9b09f6f04377889e1765616d)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/5efdf1fc-d54c-4d24-8769-6648c07aec6c_rw_1200.png?h=341549fd0fbeef8e7b4812e949c6538f)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/50708bdd-9494-4eaa-9b4f-f71ff0578910_rw_1200.png?h=4254170fbc4fb9b316aad86c19b642ae)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/588327ff-9562-45cb-8f6a-3db1313fedf9_rw_1200.png?h=c39a8329db2c42c184c3e91b7e574cde)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/b59da0a9-574d-474e-8e3d-4c8c9c65634a_rw_1920.png?h=7687488f35c8c84c6c31a0f3ce38a625)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/4c63007d-8abb-418f-895c-f817d30d95a0_rw_1200.png?h=e82535b2e284f70393b79e901cd6ced7)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/90bbb2d8-8bd5-4937-8a22-a5cd97688eb4_rw_1920.png?h=41342a19e1d9d4daf5374f983533b91c)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/093c8a0d-1f37-4fe2-a203-1705b261d642_rw_1200.png?h=03fb75c51b7c0f76292c21744ccb723c)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/d9520d03-5f96-4ee8-b51b-378f7454def1_rw_1920.png?h=a134974bb9f921859ca64c5b449ba902)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/48fecc1e-0c66-41ad-b592-e48355796b38_rw_1200.png?h=f6d144f1ca590c27ecc205fef436497c)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/b71c91a2-d3e3-4476-be48-d5f23dd98c82_rw_1920.png?h=c82678f230f403a140228872ed797598)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/898d2cdb-db0b-4ddc-babd-fbd0556bd5be_rw_1920.png?h=678bad11107265d8b1485ab83aa9618b)
Store planning from rough photography
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/9b425e8f-57d0-4103-b2c5-bf320e22d640_rw_1920.png?h=49269bea90b67d1f9f236020e2c92ad2)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/8e8e14df-2a41-437e-8bfa-84bc3879a3be_rw_1920.png?h=fc1dad6dc6d8804d5305b21e767a9cf8)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/421e0d65-e500-4d62-8c1e-d4fa806d1885_rw_1920.png?h=8b0edf714149caff2b3eb9551d6d5a4b)
Store, signage, and product planning mockups
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/2c1991aa-459c-41b7-a7a6-0161696b3326_rw_1920.png?h=6fa293004208c9ec173d1bcd37aac6c5)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/7e760e52-88be-42f4-a1a8-adee4eb53bd2_rw_1920.png?h=e59d9e4becbec5db53df14d72e5205aa)