An integrated brand campaign that refreshes Goya's visuals, voice, and brand identity for a modern target audience. This refresh consists of three print ads, an animated logo, three branded products, and a website.
Magazine Spread Ad:
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/a1d91cfe-d030-491b-9c85-5494a00c8bc7_rw_1200.png?h=09262e4ade6678efe11faedbbc661251)
Package Redesign - Illustrated Goya Can Print Ads:
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/fe0de958-7421-4bbe-b1dc-c3da99373a2a_rw_1200.png?h=0fdb328d19af9fc0090741934a3a1483)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/3cb6f3d0-1543-4d3f-8ef8-c135ca6bac46_rw_1200.png?h=b8a29a2ada279496bf6d3911f4c1775a)
Preliminary Website Spreads
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/ab61aef4-35ce-4479-956f-baf51c4332fd_rw_3840.png?h=2629139a5df72b4c2517561c0d4940eb)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/bf7a7981-83cf-4ed6-a446-4e582bb27cf4_rw_3840.png?h=43062747de7aa6fff0830186a57b99b8)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/915543db-1f01-49b7-95a4-7fb223f0fbed_rw_3840.png?h=34e4006ba73aa3ccc9e65c1bb6993308)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/70fbfeed-8137-4e21-b107-6aa07dfd3882_rw_3840.png?h=052527249f38cc104a11429fa5f4ed54)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/18591abc-7756-4912-bd81-ac932e43e848_rw_3840.png?h=9cd8e161d7e853cc9854f30f569a5cda)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/f5032133-6f9e-4eb1-b3ec-4c80ecbca7cc_rw_3840.png?h=7c2cb54076eb7f1cfc97abd30978082a)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/c7d587fc-6041-423f-8c8e-699cdf1c2279_rw_3840.png?h=803786854678a673761fb41ad6a10140)
Animated Malta Motion Graphic Exploration
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/04492343-9d70-402a-81f2-1de1307d36ee_rw_1200.gif?h=46f672da92f523388d39da73640ba7e6)
Specialty Brand Touchpoints - Crossbody, Tote, and Clutch
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/15e7910e-3afb-4f23-aef3-fc34cdcf9260_rw_1920.png?h=d0533b0aa5dc7b1c3743b6fd05babee5)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/fdcae0fd-0d33-4f17-8cf3-fdd5bfc09215_rw_1920.png?h=409f81d9569a279ee52fce43cc36dba5)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/36a17208-d73d-4a57-bf2d-5439223fdb75_rw_1920.png?h=fb039198b1598a5ddad134650218592a)