At FCB one of my first tasks as an Associate Art Director was to explore the TRP Truck Parts brand and look to see how its identity could be modified for the modern era.
Vintage Approach
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/4c8f51d4-2eba-46b9-97a0-9ee2cd7d882a_rw_1920.png?h=187482d04bd31af237d04be75b221371)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/9bca147d-172f-4304-b632-76200d495920_rw_1920.png?h=2b7e8e41288cf198877e78129406d9eb)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/69dced7b-d8aa-4d8b-9036-7ce81c68eca5_rw_1920.png?h=c211bae50cec56791897dfbe75225681)
Email Design
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/f0ef3afb-629c-4693-bcce-33f3b787ad2e_rw_600.png?h=a6dfe8500064a1c2bfec0e2cbdb63166)
Social Media and Print Ad Explorations
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/b1addee5-df02-44bd-acfa-2f9ee6710996_rw_3840.png?h=ad94181ecaabb88258c25a0170e76a1b)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/5b2dc2b4-6236-4f53-aa71-5362d6978e19_rw_3840.png?h=bb6d23f23d89b6904fc9d0a739c4e499)
Truck Grill Modern Approach
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/6f7f8f3d-1e07-49d6-a22e-2f6b7625547e_rw_3840.png?h=0d06662b93ba3d86237f3838f380fbf5)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/97cbc414-8517-4aea-b9ba-42fa3022940b_rw_3840.png?h=aeee0ab832d801ad994c2f4c4c2a5447)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/1f1c9322-fd6a-4427-9c9c-0805ba17fe39_rw_3840.png?h=c321c5b938c09cfc914d18ca11590617)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/0966cbef-60f6-4b3b-b0e9-066d929a6b41_rw_3840.png?h=7aaf4c6732b10309a852564146bc8bd5)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/6062eebe-0cf9-4153-baf7-345d3faea949_rw_3840.png?h=6bf8e0c738c635ced76522bb270c82bf)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/8faf1680-9250-4907-8192-31889d4c911d_rw_3840.png?h=2b65e9c88a2094451b667cb04966e90e)
Modern Photography Approach
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/183b498a-c747-4071-b0fc-3dcd40d62d87_rw_1920.png?h=5d92ce3631222e799370c693db697b50)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/96ebae35-71ba-4a6f-a8f6-9796943973d9_rw_1920.png?h=8517ad0bacb31099d16bfedf7b2e4f9f)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/0184a057-e7f7-4356-938a-0496d894b2f9_rw_1920.png?h=1b8f8d9144a733d9ee2df5c0ccb160d0)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/a001a9d7-c53c-461c-9c34-c5422c81e9a8_rw_1920.png?h=5cdcc6597821d9d198df76ef354674c8)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/9249f39c-0d2d-44a8-997e-0f9e964f9778_rw_1920.png?h=5dd1512e75fe343bd0025b2abfa18d2f)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/50f4b124-1ed2-4070-9674-9e2fe209932f_rw_1920.png?h=327496b1372a6623e2783767824d1e40)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/8f49b18f-adf6-4d95-b51c-854dbb4eebef_rw_1920.png?h=5875ef1988e4820b723ee98bb2331b6a)
![](https://cdn.myportfolio.com/efbe289845401d65d478c9f2a81ecb50/c495a1bf-ee64-4aa3-acb9-38a14ebb7872_rw_1920.png?h=18f4a817e296176bd918b29b731393cc)